Dynamics 365 CRM, Dynamics 365 Marketing Emily Johnson Dynamics 365 CRM, Dynamics 365 Marketing Emily Johnson

Exploring the Sales Process in Dynamics 365, part 4: Dashboards 

Within Dynamics 365, it’s easier than you may think to create a dashboard yourself, and it’s a process that can be repeated multiple times over to ensure that you have the right data visualization for specific needs or user roles—for instance you can create a salesperson dashboard to show salespeople their open leads and opportunities and where they are in the pipeline, and you can create a sales manager dashboard to help managers see what their team has on their plates).

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Dynamics 365 Marketing Emily Johnson Dynamics 365 Marketing Emily Johnson

What is “Forward to a friend” and why does it matter in my marketing emails?

As a marketer, your analytics count. When it comes to sending emails, did you know that you might not be getting all your campaign insights, particularly when your email is sent along to other people outside your initial audience? But not to worry. It's easy to set up and use a "Forward to a friend" link to make sure you're capturing those analytics. Plus, you can make sure your new recipients have the same excellent inbox experience with your marketing efforts as your original audience.

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Business Central Emily Johnson Business Central Emily Johnson

Analysis mode - A new way to interact with data in Business Central

Business Central has added a new way to analyze your data right within the pages and lists you’re currently in. Analysis mode is a toggle that provides interactive and versatile functionality to calculate, summarize, and examine data right there, without going to another page or another application (like Excel). It’s faster than running reports, and you can add multiple tabs that each represent different tasks or views of the data.

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Business Central Emily Johnson Business Central Emily Johnson

Correct Dimension errors for the most accurate financial reporting

In April 2021, Microsoft made generally available the ability to correct dimensions for general ledger entries. The goal of this shift is to allow your financial reporting to provide you with the most accurate insight possible, and this means not having to account or note data entry errors. Because, let’s face it: mistakes happen! But your financial reporting shouldn’t need to be negatively impacted as a result.

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Should I customize my CRM or use it out-of-the-box? Why customization is the right investment

Each business is its own ecosystem, with specialized needs for the customers they serve, the distinct services they provide, and their individualized business processes. You wouldn’t buy a suit without tailoring it to fit you perfectly; the same expectation should apply to CRMs. Companies are not cookie cutter and generic, and neither are the customizable abilities possible with solutions such as Dynamics 365 Marketing or Sales.

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Dynamics 365 Marketing, Dynamics 365 CRM Emily Johnson Dynamics 365 Marketing, Dynamics 365 CRM Emily Johnson

Developing an effective lead scoring model

Effective marketing strategies and tactics are designed to cultivate enough interest to make sure each sales-focused interaction has a stable foundation. Creating lead scoring models in Dynamics 365 Marketing autogenerates a score to indicate each contact or account’s likelihood of closing a deal based on interactions with websites, emails, events, and more. Scoring leads allows users to focus on the most quality prospects by cutting through cluttered sales pipelines and highlighting each lead’s progress towards becoming sales ready.

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Dynamics 365 CRM, Dynamics 365 Marketing Travis Steinke Dynamics 365 CRM, Dynamics 365 Marketing Travis Steinke

Tracking online behavior with Dynamics 365 Marketing

Monitoring online behavior associated with a website, social media pages, and landing pages is essential for marketers. Tracking this behavior can give insight into what messaging your audience is connecting with and how they are accessing it. Dynamics 365 Marketing gives marketers the tools needed to track their audience and learn more about what content they connect with.

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