Build personalized, professional, beautiful emails with the drag-and-drop email designer. Need deep editing capabilities? Switch to the HTML source code to write code snippets to further customize email design. Create reusable email templates and content blocks to expedite the email building process. Ensure email messages are delivered exactly how you designed them with one-click test sending and inbox previews powered by Litmus.

Engage with your customers beyond emails with the ability to send texts, push notifications, and messages via custom channels. Leverage any or all message types in the same journey to reach your customers where they’re at!

Automated Customer Journey campaigns and Lead Scoring models take care of the administrative tasks typically performed by salespeople. With Dynamics 365 Customer Insights, employees spend less time updating leads and more time focusing on prospects who are serious about making a purchase. Set qualification thresholds that automatically upgrade leads to opportunities when certain behaviors are met. Create extensive customer journeys that take the guesswork out of marketing campaigns and automatically deliver content based on how a contact interacted with the last message they were sent.

Manage online and live events with comprehensive event management capabilities in Dynamics 365 Customer Insights. Collect registrations, create event passes, and even track sessions, speakers, venues, and more from a single interface. Build a web portal for attendees to track registration and session sign up. Set up dynamic email campaigns to target potential attendees and automate email follow-ups to ensure your event remains top of mind.

Design and host custom landing pages to attract leads, manage subscriptions, update contact information, and more. Build eye-popping page content with a drag-and-drop designer or customize further with direct access to page HTML. Embed custom marketing forms that send collected data directly into the Dynamics 365 Customer Insights database. Integrate landing pages and forms into email marketing campaigns, customer journeys, lead scoring, and more.

Determine when a lead is sales-ready with automated lead scoring models that track interactions with your messages, forms, and events. Enable your sales team to focus on leads with genuine interest in your business and minimize junk leads that go nowhere.