Microsoft Dynamics 365 Customer Insights - Journeys is a top-tier choice when it comes to marketing applications. In this app, each step of the customer journey is optimized, allowing you to enhance your customer interactions, utilize multi-channel capabilities, and lean on automated lead scoring models to weed out leads with minimal interest. But that’s just the beginning of what Customer Insights - Journeys has to offer.

While every business will approach the move from Outbound to Real-time in Dynamics 365 Customer Insights—Journeys a little differently, we've compiled two example timelines to help you conceptualize what key tasks we recommend completing during each phase of either a gradual or rapid transition.

This checklist can help to organize and plans for the transition. It includes required initial configuration, migrating content, and considerations for the new functionality available in Real-time.

Depending on your business, you may choose to create a content strategy, which can be a completely separate document or can be housed inside this bigger marketing strategy. But what should you include in an effective content strategy, and how should you approach building one?

Check out this infographic that talks about exactly those questions and includes a few additional resources to delve into further questions you may have. View this infographic online and download it to reference in future or share with colleagues!