9 reasons to join the Microsoft app ecosystem in 2025

The Microsoft business application ecosystem provides a comprehensive array of applications that integrate seamlessly to support businesses of any size. Microsoft boasts a unified business and productivity application platform that is scalable, reliable, and integrated, enabling organizations to work smarter, not harder. This ecosystem optimizes operations while remaining current with technology. So, let’s talk about a couple of the big benefits to joining (or further engaging with) the Microsoft ecosystem--from built-in AI capabilities to automation features to advanced security.

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Dynamics 365 Customer Insights Angella Bellino-Swerine Dynamics 365 Customer Insights Angella Bellino-Swerine

Copilot AI tools in Dynamics 365 Customer Insights - Journeys

Copilot combines personalized content creation, intelligent automation, and data driven insights to facilitate more meaningful interactions between businesses and their customers while simplifying and streamlining marketing processes. This will allow your team the opportunity to spend more time on other tasks, increasing your efficiency and the effectiveness of your marketing campaigns. Let’s dive into some key Copilot tools that enhance Dynamics 365 Customer Insights Journeys.

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Dynamics 365 Sales, Dynamics 365 CRM Emily Johnson Dynamics 365 Sales, Dynamics 365 CRM Emily Johnson

Copilot in Dynamics 365 Sales 

If your company uses Microsoft business solutions such as Dynamics 365 Sales or Business Central, you’ve probably been seeing Copilot in your app recently. Copilot is Microsoft’s answer for how to begin integrating AI into your normal business processes and includes a variety of tools to improve efficiency, such as providing summaries and generating email content ideas.

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