Seven reasons why you should choose Dynamics 365 to drive digital transformation
The goal behind digital transformation is to help organizations adapt and remain resilient against competitive pressure, changing customer needs, and even global crises. Companies who are flexible, with growth-mindsets and the urge to stay relevant with ever-new technologies, are the companies who successfully shift via digital transformation. Digital is the future, and it is also the present, so there is no better time to consider how your business can move toward full digital transformation. This blog discusses seven key ways businesses can leverage the power of Dynamics 365 business applications to drive their digital transformation.
What is Dynamics 365?
Dynamics 365 is Microsoft’s suite of cloud-based business applications. From CRM applications like Marketing and Sales, to the ERP solution Business Central, Dynamics 365 applications can be used together for a unified experience across the company’s work processes, or individually. Dynamics 365 applications can be leveraged quickly and right out of the box to great effect or customized to meet the unique needs of a business. Other Microsoft products, like Office 365, Microsoft 365 products, and the Power Platform, work well with Dynamics 365 applications for heightened productivity, communication, analytics, and automation across a business.
7 reasons to choose Dynamics 365
Centralized data: The interconnected nature of these applications means many of them share customer data, reducing data redundancy and siloed data while improving each employee’s ability to perform their job. The foundation of digital transformation is data—unifying data, making it available to employees who need it, analyzing it effectively, and acting upon what that data says.
Work Flexibility: Because Dynamics 365 are cloud-based applications, employees are not tethered to on-premises servers and can therefore have remote or hybrid workplans with the same quality experience as when they work in the office. In addition, some Dynamics 365 applications have mobile apps—such as Sales—to allow for even greater workplace flexibility. Now salespeople can have access to the most important functionalities of the desktop app on the go, whether that be on their morning commute or in the field with a client.
Customer Engagement: Automated marketing campaigns via customer journeys in Dynamics 365 Marketing keeps companies connected to customers at ideal times. Because these customer journeys are automated, beginning when a customer triggers it through an action, they also free up employee time that would have been spend on manually beginning and following through with marketing campaigns, and that time can now be spent on valuable business activities.
Scalable and cost-effective: With monthly subscriptions and hosting on the Azure cloud, companies can easily scale up or down based on their needs. Monthly subscriptions keep costs transparent and allow businesses to add or remove licenses as needed. Hosting on the cloud means there are no restrictions based on on-premises server space, and a company can flex space based on their needs at any given time with no need to change or upgrade their own servers, which is a costly business expense. Companies can grow fast, downsize if they have to, and never suffer from either.
Gather and analyze customer feedback: Dynamics 365 Customer Voice connects the business with the customers via surveys that can be personalized to each customer and their answers, customized to the business’ brand, and sent automatically. When surveys go out, dashboards and data visualizations provide actionable insight on the customers’ responses so that valuable feedback is implemented. Easily ask customers for feedback and act upon it to improve customer satisfaction and gain loyal customers.
Integration with Microsoft Teams: Dynamics 365 Sales boasts a powerful integration with Microsoft Teams to provide productivity and communication right in the Sales app. Call prospects, record live transcripts, view prospect history and data, and even pull AI-generated actionable highlights from the Teams call, all within the Sales app. These boosted features help enhance calls in Sales without ever leaving the Sales app screen, making for a better sales experience that the customer and salesperson will feel.
AI: Dynamics 365 uses AI to analyze and anticipate needs of company and customer, whether it be when something needs maintenance, when they need to order product or materials, product suggestions, or pulling actionable highlights out of meeting transcripts. AI is the future of business insights and processes, and companies who leverage the power of AI will be at a distinct advantage.
The digital transformation of any company depends on a unified vision of change, a strong and growth-minded culture across an organization, a clear strategy to implement changes, best-in-class technology, and data to drive it all forward. Digital transformation focuses on engaging customers, enabling employees to do their best work, bringing business operations to an optimal state, and shifting products to meet the needs of the company and customers. This takes unified data, connectivity across all parts of a business, and proactive rather than reactive actions.