Business managers frequently ask me why they should choose Dynamics CRM over Salesforce. Surprisingly, even though Salesforce has a strong standing in the marketplace, I find that business managers will almost always select Dynamics CRM over Salesforce.

There are a number of reasons why Dynamics CRM is nearly always a winner:

“How do you know your company needs a new accounting system?” The answer is simple: If you use spreadsheets to support your accounting function or to report financial results, you have the wrong accounting system. If you have the right accounting system, the system will perform nearly all of your bookkeeping, reporting, and data management without the need for spreadsheets.

I frequently get calls from accountants (or IT guys) that are tasked with finding a new accounting system for their company. I am always very sympathetic with these poor souls, because the assignment is many times an virtually an off the cuff request: “By the way, will you please look around and get me a list of all of the accounting systems that we should consider and perhaps a recommendation for the best one?” This is not a simple request. The average accounting system runs a company’s operations and financials for 10 years. Selecting the right accounting software is a complex, business-critical assignment that requires careful thought and planning.